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Using Google Analytics in the development of your website

Google Analytics – not just web counter. Using Google Analytics for statistics and analysis of attendance and the development of your website and online business

Every website needs a suitable tool for monitoring attendance, conduct, and analysis of basic or detailed statistics. There are many such tools available – paid or free. Recent years, highly recommended by many web designers and developers is a tool for analyzing and monitoring the attendance of websites Google Analytics.

Analytics is that development of the company Google, and as you would know a bonus is the perfect tool for analyzing and keeping statistics for the biggest search engine in the world. At the same time, Google Analytics is available for free and is fairly easy to use.

To use it, you can make a free registration at, where you manage your Google Analytics account.

If you have already registered for Gmail or any other Google services, you can log in with username and password directly. All Google services can be used with one registration.

Once found your new account, you can enter profiles websites. For orientation, the home page after a Log, look for the option Add Website Profile.

You will be sent to the site Create New Website Profile (this service is not yet available in English translation).

Tracking Code

When you enter the address of your site and continue to keep the button Continue, you will be given a short source code, which must be added to your site.

Under the yellow box Tracking Status Information, the instructions are for the code (Instructions for adding tracking) and you will see text links two options for your code:

Legacy Tracking Code (urchin.js) and New Tracking Code (ga.js)

Recommended by Google to select the New Tracking Code (ga.js), for maintenance and updates of the old methods are no longer running.

For each case, set the code that you see. It should look like much of the following:

<script type=”text/javascript”>
var gaJsHost = (( “https:” == document.location.protocol)? “https: / / ssl.”: “http://www.”);
document.write (unescape ( “% 3Cscript src = ‘” + gaJsHost + “’ type =’ text / javascript ‘% 3E% 3C/script% 3E”));
</ script>
<script type=”text/javascript”>
var pageTracker = _gat._getTracker ( “UA-numeric-value”);
pageTracker._initData ();
pageTracker._trackPageview ();
</ script>

Add traking code into your site

To work as chief and to have accurate statistics and analysis, should put this code on all pages of your website. When visitors enter your page, which is not added, they can not be hit and will have estimated total attendance. That analysis will not be sufficiently accurate.

Google recommend adding this code to be at the bottom of the source code of your pages, just before the closing tag of </ BODY>.

Be careful when adding the code

If there any irregularities in your browser, the default text in the box tracking code will be automatically selected, and you only need to copy it (the key combination CTRL + C or with many people right mouse button and Copy). Most likely from Google made an automatic selection for not copying errors occur and to fail to select and copy some characters from the beginning and end of tracking code (if that happens, it will not work).

Once you put on your site, verify that all has been copied and whether it is accurate.

Add the code in the static site

If your site is Html files to add in each one of them. Do not put in CSS and JS files. It is only Html pages.

Add the code in dynamic sites

The easiest way is to add in the tracking code is in the closing tag </ body>).

Beware of PHP, ASP and other scripting languages. If you insert the code in the script block, check for possible incidents that may cause errors because of the quotes and other special characters.

After installation

After successfully add code and make sure it is all right and no errors, you are ready to click Finish place where copy.
Thus, the installation will be completed.

You will be returned to the home page with profiles of websites. If you see a red box with the caption words thickened Tracking code not detected, first, wait a minute, and reload the page in the account. If the error message is still there, verify that all your code is chief.

If you see a yellow box containing the message that everything is OK and the information already collected, you can opt out of your account. You’ll have to wait about 24 hours to start seeing the first analysis and statistics

The next day

Click View Reports, to access the page Dashboard, where you can now see your hot statistics and analysis.

Analysis and statistics offered by Google Analytics

In upper right in the Dashboard page, you can set a period of days for which you want to see statistics.

General statistics are derived from the beginning. Site Usage shows unique visits and recharge your site, the average time users spent on your site. See more specific statistics on the coefficients measured in percentages and New Visits Bounce Rate

What is Bounce Rate?

This is the term used is a web analysis and determine the average percentage of the visit, which comes from other web sites on your pass and you continue surfing the Internet without having to consider other internal pages on your site. In other words, this is the loss of customers, those who are not interested.
How much less value is Bounce Rate, the more visitors your site has been borrowed by him and continued its consideration.

New Visits

These are visitors who have visited your site for the first time.

Map Overlay

In that box at the homepage (Dashboard-a) statistics, see a map of the world. Colored areas are the countries from which Internet users are logged into your site.

Others are curious and Content Overview Traffic Sources Overview. Content Overview In you are always ranked the most visited pages on your site.
Content Overview shows the type of visits themselves, by dividing the visits from search engines, reference sites (these are sites that have advertising, text links or other pointing links to your site). Colored in red, you’ll see values Direct Traffic – visitors who come directly into your site without using search engines or links to it. This is usually your most frequent visitors and regular fans.

In the left menu are all kinds of analysis and statistics, you can get from Google Analytics account. In the Visitors section after general review is Benchmarking. At short and simple explanations, this is the option of using Google Analytics may share anonymous information about the main activity of the various business sectors.

An interesting option is the Map Overlay. By clicking this link from the menu will open your website on which nobody will see small images to each link from your page number and pressing it.
This statistic is very useful and it will know what is most pressing links to your site. Just say – what attracts the attention of your visitors.

New vs. Returning shows what share of new visitors to your web site to those who return again. It is difficult to determine which value is better to be bigger, but the percentage of returning visitors is important because it shows roughly how important your site is interesting for them.

Languages are the statistics in the language areas from entering your visitors.

Visitor Trending category contains details of the very curious and unique values that very hard to find in other web analytics and statistics. Will comment more interesting of them because most of you know.

Absolute Unique Visitors shows visits to consumers who never before had not been on your site.

What did you say, Time On Site displays the time in which visitors are in your pages. From here you can make conclusions based on the basis of themes and type of your site, whether the time in which there is enough according to your ideas and needs. If you believe that the measured time is small, visitors are sure to find interesting and challenging factors to retain them.

Bounce Rate indicators comment above.

Rare statistics is the measurement of so-called loyalty visitors. Again in the menu you will find links Visitor Loyalty. There were measured Loyalty, Recency, Length of Visit, and Depth of Visit.

Loyalty shows how many times the same visitors enter into your site. Separated from a visit to 51-100 visits. View graphs and how Google developed this measure “loyalty.”

Recency measured how often these same Internet users visit you again. This measured their “regularity”.

Length of Visit is the time in which you keep visitors on the site. Probably most will have time within 0-10 seconds, and at least 1801 + seconds.

Depth of Visit show “how far and deep” visitors enter your site. – Example of title page included in the category, then under the category article, walk around the navigation, etc.

In the Browser Capabilities are statistics on consumer browsers – resolution, color screen, support Flash, a javascript, operating systems.

About Network Properties can easily have, that the Internet providers that use the visitor. Here you can find your website which suppliers are customers. Many providers are detection, most small and new is not recognized.

More detailed and Traffic Sources

Moreover, direct visits, visits sites of reference and the entry in the search engines, you can see with any accuracy by keyword search, users are falling on your site.

Statistics are recorded sure all keywords, all the reference sites and search engines, not as the last 10, 20 or 100, as in any other system statistics.

Ad campaigns

As a Google product, Google Analytics is part of the proposed network with Web services company. This allows Google Analytics to show statistics and analysis of your advertising campaigns in Google AdWords (sponsored links on Google).

AdWords column in the menu you will find the following divisions:

  • AdWords Campaigns
  • Keyword Positions
  • Audio Campaigns
  • TV Campaigns

The service also provides statistics on the so-called Goal Conversions. These conversions represent a target opportunity to create a type of measurement for action by the visitors. For example, you may want to track the performance of a contract in your site. Would become easier with this tool Goal Conversions in AdWords by setting an initial URL (the page that offers a product) and the final URL (the page that the user sees, after a contract). You want to set any track action of this principle. For this purpose, however, you must have an active AdWords account (which will probably look in another article).

For general information, Goal Conversions statistics show information:

  • Total Conversions
  • Conversion Rate
  • Abandoned Funnels
  • Goal Value
  • Funnel Visualization

Both are convinced themselves, Google Analytics is a serious system for statistics and analysis that can free you to be especially good for your online business and development. Enjoy!