Designing A Website That Sells

Would you buy from a grocery store that left the bad meat in with the good meat or wasn’t clean? Would you rent a car from a dealer who’s lot showed lots of cars with dings in them? I wouldn’t and neither would you! Your website is your grocery store; your renting lot. You need to present a good first impression and maintain that as your site’s visitors go through your site. One that tells that visitor that you are not an amateur, and instead, a seasoned professional.

The first thing to keep in mind when designing your website is ‘surfability’. Take a few minutes a look around at several competitor web pages. What makes them appealing? Were there some that you immediately back away from? If so, why? Write down lots of notes as you do your research. Keep in mind that when a person visits your site they have a goal in mind. They are either seeking information or shopping for a product. Let that person know that you can provide them with what they want without them having to search for that information. Be sure that some the information on your site is relevant to your product and will make the prospective buy want to know more. Read More