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What to do when your site does not rank well in Google

Article written by SEO Autopilot – Software for Search Engine Optimization Marketers

Online business is often confronted with the question of what action to take when a site does not rank well in results in Google. In the article, we will describe how to increase your search engine rankings and therefore increase traffic to your website.

What is the motivation for Google to rank your website?

Over the years, many webmaster and owners of websites have expressed their discontent with their Google rankings, even going as far as suing Google in the court of law. But the truth is that Google is not interested in catering to the needs and desires of the webmasters who want to be on the top page of Google search results. Google is interested in their shareholders and the acquisition of profits. So to make sure people continue to use Google as their preferred search engine, and therefore there are more eyes on the paid advertisements that Google displays, Google will always try to show the most relevant websites (to the searched keywords) at the top of their results pages…and just because someone wants their website to rank for a keyword doesn’t always mean it’s more relevant than other pages. Read More

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Do W3C Compliant Pages Rank Higher?

DOES GOOGLE RANK A WEBPAGE HIGHER BECAUSE OF VALID CODE? THE SHORT ANSWER IS NO.

Google doesn’t care if your page has valid HTML or CSS. To prove this point…check any of the top ten results in Google and you will probably notice that majority of the top ranked websites contain invalid HTML or CSS. But keep in mind that if your site is poorly designed and has a lot of invalid code to the point where Google and internet browsers cannot read it, then you have a problem.

WHAT IS W3C?

In short, the W3C (World Wide Web Consortium) is a group of about 500 member organizations from around the world. The W3C has created “standards” and developing guidelines to help with browser compatibility and handicap accessibility. Blah Blah…Google W3C for all the boring details. Read More

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Designing A Website That Sells

Would you buy from a grocery store that left the bad meat in with the good meat or wasn’t clean? Would you rent a car from a dealer who’s lot showed lots of cars with dings in them? I wouldn’t and neither would you! Your website is your grocery store; your renting lot. You need to present a good first impression and maintain that as your site’s visitors go through your site. One that tells that visitor that you are not an amateur, and instead, a seasoned professional.

The first thing to keep in mind when designing your website is ‘surfability’. Take a few minutes a look around at several competitor web pages. What makes them appealing? Were there some that you immediately back away from? If so, why? Write down lots of notes as you do your research. Keep in mind that when a person visits your site they have a goal in mind. They are either seeking information or shopping for a product. Let that person know that you can provide them with what they want without them having to search for that information. Be sure that some the information on your site is relevant to your product and will make the prospective buy want to know more. Read More

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Redirecting Your Website

This article tells you how to redirect a website or web page to another domain location or page:

Purpose for use:

• You are using optimizing the index.html page for search engines
• A web page no longer exists so you are redirecting it to a new page.
• Directing a .co.uk domain to a .com (multiple domains to one)
• Passing search engine rankings from old site to new one

You just created a new website but want to pass on the search engine rankings of the old one to the new one. What is the most effective and spider/visitor friendly method? You should use a 301 redirect.

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What Sets Professional Web Designers Apart

What is professional website design? What sets the professionals apart from the unprofessional? In order to answer this question, we think it’s necessary to divide all web design companies into several categories:

  1. Large web service companies
  2. Small to medium-sized website design companies
  3. Home-based web designers and sole proprietors
  4. Cousins, friends of friends and teenagers

Only the first two categories qualify as companies that offer professional website design. The final two categories offer up mediocre design at best, but typically something far from professional website design.

Read on to learn more about your options for website design so you are better equipped to find one that meets your needs. Read More

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Why You Should Consider Search Engine Marketing

Over the last few years, search engine marketing services, such as search engine optimization, have become a very sought-after service for today’s tech-savvy businesses. Many businesses have spent thousands of dollars and invested countless hours in producing and maintaining a solid, professional website. What these companies are now realizing is that simply building a website is not enough. You must market your site – this is known as internet marketing, website marketing, search engine optimization, search engine positioning, website promotion and so on.

When considering how to market your website, you must first consider your objectives. Why are you wanting to market your site? Do you hope to simply increase the number of visitors to your site, or are you looking to increase online sales? Maybe you’re just looking to gather more leads from your website. This last option is very common in today’s Internet marketing marketplace. A lot of businesses are service-based and, therefore, do not sell directly from their website. That said, they still desire to have their website earn its keep and provide revenue to the business. Read More

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Understanding How Search Engines Work

Search engines have increasingly gained prominence in influencing user behavior. Both generic and specialized search engines enable users to get directed to relevant websites in the most efficient, fast and integrated manner. The immediate consequence for webmasters is a strong proportion between the search engine placements and user traffic.

Improving rankings in search engines requires considerable understanding of how search engines work, how they order results and how you can use this information to optimize your website to improve your ranking. What follows is a preliminary guideline to get you started. Read More

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How Much Does A Good Website Cost to Build?

Ah, the age-old question: How much does a website cost? This is a tricky question and can best be answered with a favorite analogy of ours – purchasing a new car.

Firstly, let us defend those who ask the question. Typically they know very little about website design and are simply starting their research into finding a good, professional website design company to do business with. If you have asked this question before, don’t feel bad. But if the website design company you’re asking seems a bit apprehensive toward answering this question you’ll soon see why. Don’t be ashamed to ask the old “how much” question; just be a little more informed as to why this question cannot be answered without asking several others first. Read More

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Limitation of HTTP requests to improve the speed of your site

The time it takes to load Web sites depends on many factors. Let us pay attention to the beginning of web page elements – images, stylesheets, scripts, flash animations and more. The reduction of these elements decreases and the number of HTTP requests that are necessary to display the page on a user’s browser.

A good way to reduce the number of items is as simplify the design of the site. But how do you create websites with rich content and a short time to download. Here are some techniques to reduce the number of HTTP requests, while not violating the uniqueness of your web page. Read More

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Using Google Analytics in the development of your website

Google Analytics – not just web counter. Using Google Analytics for statistics and analysis of attendance and the development of your website and online business

Every website needs a suitable tool for monitoring attendance, conduct, and analysis of basic or detailed statistics. There are many such tools available – paid or free. Recent years, highly recommended by many web designers and developers is a tool for analyzing and monitoring the attendance of websites Google Analytics.

Analytics is that development of the company Google, and as you would know a bonus is the perfect tool for analyzing and keeping statistics for the biggest search engine in the world. At the same time, Google Analytics is available for free and is fairly easy to use. Read More