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What to do when your site does not rank well in Google

Online business is often confronted with the question of what action to take when a site does not rank well in results in Google. In the article, we will describe how to increase your search engine rankings and therefore increase traffic to your website.

What is the motivation for Google to rank your website?

Over the years, many webmaster and owners of websites have expressed their discontent with their Google rankings, even going as far as suing Google in the court of law. But the truth is that Google is not interested in catering to the needs and desires of the webmasters who want to be on the top page of Google search results. Google is interested in their shareholders and the acquisition of profits. So to make sure people continue to use Google as their preferred search engine, and therefore there are more eyes on the paid advertisements that Google displays, Google will always try to show the most relevant websites (to the searched keywords) at the top of their results pages…and just because someone wants their website to rank for a keyword doesn’t always mean it’s more relevant than other pages. Read More

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Why You Should Consider Search Engine Marketing

Over the last few years, search engine marketing services, such as search engine optimization, have become a very sought-after service for today’s tech-savvy businesses. Many businesses have spent thousands of dollars and invested countless hours in producing and maintaining a solid, professional website. What these companies are now realizing is that simply building a website is not enough. You must market your site – this is known as internet marketing, website marketing, search engine optimization, search engine positioning, website promotion and so on.

When considering how to market your website, you must first consider your objectives. Why are you wanting to market your site? Do you hope to simply increase the number of visitors to your site, or are you looking to increase online sales? Maybe you’re just looking to gather more leads from your website. This last option is very common in today’s Internet marketing marketplace. A lot of businesses are service-based and, therefore, do not sell directly from their website. That said, they still desire to have their website earn its keep and provide revenue to the business. Read More

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Understanding How Search Engines Work

Search engines have increasingly gained prominence in influencing user behavior. Both generic and specialized search engines enable users to get directed to relevant websites in the most efficient, fast and integrated manner. The immediate consequence for webmasters is a strong proportion between the search engine placements and user traffic.

Improving rankings in search engines requires considerable understanding of how search engines work, how they order results and how you can use this information to optimize your website to improve your ranking. What follows is a preliminary guideline to get you started. Read More

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Using Google Analytics in the development of your website

Google Analytics – not just web counter. Using Google Analytics for statistics and analysis of attendance and the development of your website and online business

Every website needs a suitable tool for monitoring attendance, conduct, and analysis of basic or detailed statistics. There are many such tools available – paid or free. Recent years, highly recommended by many web designers and developers is a tool for analyzing and monitoring the attendance of websites Google Analytics.

Analytics is that development of the company Google, and as you would know a bonus is the perfect tool for analyzing and keeping statistics for the biggest search engine in the world. At the same time, Google Analytics is available for free and is fairly easy to use. Read More