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Do W3C Compliant Pages Rank Higher?

DOES GOOGLE RANK A WEBPAGE HIGHER BECAUSE OF VALID CODE? THE SHORT ANSWER IS NO.

Google doesn’t care if your page has valid HTML or CSS. To prove this point…check any of the top ten results in Google and you will probably notice that majority of the top ranked websites contain invalid HTML or CSS. But keep in mind that if your site is poorly designed and has a lot of invalid code to the point where Google and internet browsers cannot read it, then you have a problem.

WHAT IS W3C?

In short, the W3C (World Wide Web Consortium) is a group of about 500 member organizations from around the world. The W3C has created “standards” and developing guidelines to help with browser compatibility and handicap accessibility. Blah Blah…Google W3C for all the boring details. Read More

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Designing A Website That Sells

Would you buy from a grocery store that left the bad meat in with the good meat or wasn’t clean? Would you rent a car from a dealer who’s lot showed lots of cars with dings in them? I wouldn’t and neither would you! Your website is your grocery store; your renting lot. You need to present a good first impression and maintain that as your site’s visitors go through your site. One that tells that visitor that you are not an amateur, and instead, a seasoned professional.

The first thing to keep in mind when designing your website is ‘surfability’. Take a few minutes a look around at several competitor web pages. What makes them appealing? Were there some that you immediately back away from? If so, why? Write down lots of notes as you do your research. Keep in mind that when a person visits your site they have a goal in mind. They are either seeking information or shopping for a product. Let that person know that you can provide them with what they want without them having to search for that information. Be sure that some the information on your site is relevant to your product and will make the prospective buy want to know more. Read More